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01-introduction
02-superior-value-position
03-its-the-offer-that-matters
04-demonstrate-value
05-building-the-value-case
06-valuizing-your-offer
07-calculating-return
08-proof
09-common-pricing-strategies
10-pricing-research-project
11-margin-question-part-1
12-margin-question-part-2
13-typical-reasons-why-many-business-owners-price-too-low
14-how-to-raise-your-prices
15-how-to-know-if-you-are-pricing-too-low-or-too-high
16-random-thoughts-on-pricing