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01-introduction-and-core-concepts
02-core-metrics
03-upsells
04-bundling
05-cross-sell-and-back-ends-part-1
06-cross-sell-and-back-ends-part-2
07-larger-transaction-wrap-up
08-selling-more-often
09-increasing-frequency-of-purchase-part-1
10a-increasing-frequency-of-purchase-part-2
11-subscriptions-memberships-continuity
12-extending-the-life-of-the-customer
13-reactivation
14-wrap-up