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1-introduction-the-5-core-problems
2-chapter-1-build-your-business-on-the-bedrock-of-customer-needs
3-chapter-2-unmask-the-5-core-problems-of-your-prospects-and-customers
4-chapter-3-use-data-to-craft-your-sales-and-marketing-messages
5-walkthroughs-how-to-create-your-roadmaps-for-step-1-the-5-core-problems
6-sample-surveys-the-5-core-problems-in-action
7-bonus-market-research-and-viability